Introduction

• Briefing
• Choosing a company

Discover

• Industry (overview, main players, references)
• Amazon users (characteristics, value drivers, pain points)
• Company (about Amazon, current support page, user complaints, references)
• Benchmarks

Define

• Persona (background, behaviors, goals & needs, challenges & pain points)
• Further research
• Objectives
• Problem + Hypothesis

Develop

• Wireframes: Low and medium
• Style guide: typography, mood board, color palette

Deliver

• Final layout, main changes and reasons
• Conclusion